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Benefits Of Ecommerce
It depends on the merchant's goals, but there are a few aspects that make e-commerce particularly appealing, beyond simply breaking free from the physical constraints of traditional commerce.
One advantage is the ability to experiment with different business models, such as subscription businesses. Consider BarkBox or BirchBox as examples. Without e-commerce, none of this would have been conceivable. And it's not as if they're introducing a novel product that wasn't previously available. It's because e-commerce allows for direct consumer engagement, which was previously unavailable.
Manufacturers used to sell to retailers, and retailers used to sell to the end customer before e-commerce. Brands and manufacturers can sell directly to consumers using e-commerce. We've seen a variety of companies succeed because they're able to create extremely particular products for very narrow markets. You don't have to be concerned about how you'll distribute it. You're speaking directly to the folks you're attempting to persuade.
Because you're not limited by physical constraints like in-store inventory space, you can scale your business far more readily than you can with physical stores. You won't have to worry about how much space is available in the back of the business because there is none.
As your company expands, you'll have your own warehouse with virtually limitless goods to ship from. Yes, you may face increased complexity as a result of the requirement for extra warehouses or logistical solutions.
But you're not expanding your actual sites or anything like that. The cost of running and operating the business is reduced as a result. It also allows you to expand internationally. Instead of worrying about how you'll open a store in Europe or Asia, your major concern might be whether you'll be able to ship to those locations.
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